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Research papers

The personal portable meter

Since 1992 Arbitron has been working on a Personal Portable Meter (PPM) program as an alternative to current audience measurement methods. This PPM program will provide each signal originator with an encoder which inserts an inaudible identification...

Catalogue: 2nd Radio Research Symposium
Authors: Ronald S. Kolessar, Carol P. Stowell
June 15, 1997
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Citation

Kolessar and Stowell (1997a, June 15). The personal portable meter . ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/the-personal-portable-meter-